1st Athens Media & Communications Summit

Future of Media & Storytelling

Friday, October 2, 2026 · The Golden Room, Hotel Grande Bretagne, Athens

09:15 – 09:55

Arrival, Registration & Welcome Coffee

OPENING SESSION – Conference Opening

10:00

Welcome Remarks & Official Opening

Welcome remarks by the Chair of the Conference Organising Committee
followed by opening addresses.

10:30 – 10:45

ALPHA Forum Signature Lecture – “Democracy in the Age of Influence”

How artificial intelligence, platforms, and new ecosystems of influence are transforming the public sphere.

10:50 – 11:20

Opening Discussion — “From Media Ecosystems to Influence Ecosystems”

The transition from the information economy to the attention economy (Explanation Economy): why it is radically changing the landscape of news and communication.

Section 1 · Media — The Future of News

11:25 – 11:55

Newsroom 2030: Storytelling at Machine Speed

How artificial intelligence is transforming content production — from the newsroom to distribution.

12:00 – 12:30

From the Newsroom to Code: How Technology Is Rewriting Media

Platforms, data, and product: the technological infrastructure transforming Greek media from within.

12:35 – 13:00

Live Presentation

The AI Newsroom: A Real-World Demonstration

13:05 – 13:35

What Will Media Look Like in Ten Years?

Who Will Control the Distribution of Information, Access, and Audience Attention?

13:40 – 14:10

The Interview – “Democracy, Trust, and the New Information Environment”

14:10 – 14:55

Networking Lunch Buffet (45’)

Section 2 · Communication — The Future of Strategic Communication

How the Explanation Economy, AI, and new media are changing the relationship between organizations, institutions, and society.

15:00 – 15:30

Corporate Communication: Owned Media or Institutional Media?

Are companies’ owned media or institutional media the more powerful tool for corporate communication?

15:35 – 15:50

The Interview – “Leadership and Trust in the Age of Artificial Intelligence”

15:55 – 16:25

The Rise of the Explanation Economy: From Information to Understanding

Why clear and understandable explanations are emerging as the most important competitive advantage for organizations, governments, and brands.

16:30 – 17:00

Can AI and TikTok Bring a Government to Power?

How new media and artificial intelligence influence election outcomes.

17:05 – 17:35

“The Media – Brands – People Triangle: Who Shapes Communication Today?”

Who speaks to whom, who influences whom – and, ultimately, who do we listen to and who do we trust?

Section 3 · Creators & Capital — The New Media Economy

Creators, investment capital, and advertising spend: who is funding the future of news.

17:40 – 18:10

Where Media Capital Is Heading by 2030

Investors, media groups, and funds answer: where industry capital is flowing — and the rationale behind it.

CLOSING SESSION – Closing the Day

18:15 – 18:35

ALPHA Forum Signature Lecture – “Who Shapes the Great Narratives of Our Time?”

In the age of artificial intelligence, platforms and global competition, narratives are becoming a strategic field of power — and the contest over how reality is interpreted will be decisive in shaping the future.

18:40

Closing Remarks · Video Highlights

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