Niki Psaravti – Boutari is a graduate of Business Administration from the Athens University of Economics and Business and holds an Executive MBA from Alba Graduate Business School, The American College of Greece. Her professional career in advertising spanned three decades at Arrow/BBDO, where, as CEO, she led the strategic communications of major Greek and international brands and organizations. She served as Vice President of Marketing & Communications at The American College of Greece (2013–2019). She initiated the Just a Number movement and is the Founder and Editor of the eponymous digital magazine.